Image credit: Barstool Sports
The many different types of media in this new age of technology can bring many new tones to a story. Especially in journalism today, the resources someone publishes their information on can make any story sound anyway. My group found that different channel interpretation is the most common in drama. The channel, tone, and visuals can infer much of the story, whether it is a university, political, or pop culture drama. After examining a few channels such as podcasts, blogs, and photo and video media, there is a clear difference between them in that the stories may be portrayed differently.
A journalism source I spent a lot of time researching is Barstool. Whether that be barstool university, sports, or pop culture genre, they are often my generation's go-to channel for any new scandal emanating from colleges or Hollywood. They have all different networks, whether that be their social media, podcasts, news, or blogs, and share the most relevant information with some background knowledge from undisclosed sources. They also receive real-time information about university drama from first-hand evidence from students. It was interesting to see how each of their channels differed, but each personality came with a different way of telling a story.
I first looked into Chicks in the Office, a podcast I had heard from a few of my peers. However, I had never listened to it personally. It seemed more of a gossip channel. However, it did appear to have a lot of insider information. They spoke about Taylor Swift and Travis Kelce in addition to the fight between Nicki Minaj and Megan the Stallion. They shared their opinions while also releasing statements about the matters from anonymous people who knew them. In other episodes, they have included interviews as well. They begin their podcast by discussing themselves and then go into each topic. They do this to give themselves a relatable reputation and to give the podcast the feel of a personal gossip session. The one thing that this channel needs is verified credibility. They tell their opinions a little too much, and you don't know the severity of what they say because you can't see their faces or who they are. That is the problem with podcasts in conveying credible information. You can only hear the cut audio recordings of these personalities without knowing any other information. Due to this, you can only rely on their words, not actions or expressions. This is a good source for drama, yet it needs more credibility for any severe topics.
Barstool has been known for its short-form videos and documentaries about sports, celebrity drama, and events they host and go to. These were excellent ways to grab the new generation's attention and bring them closer to their other forms of media. Barstool has added a lot of different forms to get its content to its audience. These steps have led to the significant growth of Barstool's company. And still, to this day, they are creating more and more ways to get content to the ones who want it in the ways they desire it.
Although these stem from Barstool, they all have separate ownerships in their parts and have made the company grow from an Instagram account to a company that recently signed a 2 billion dollar contract with ESPN, as stated in Business Insider. This is why I chose to stick to Barstool due to its success in media takeover and its growing popularity in every aspect it experiments with, whether it is pizza reviews on the streets of NYC dept, sports reviews, or podcasts.
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